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Check out the video above to see a sneek peak of Hasbro’s toy displays during this year’s Toy Fair press event. It looks like Transformers 3 is going to get a lot of love. We get a look at some new Lego-like Transformers toys similar to Diablock in Japan or the late Built to Rule toyline. Hasbro just keeps trying that shit! Now they are calling it “cre-o.”

We get a in-person look at Ultimate Optimus Prime as well. With the backpack parts turned down the figure looks a bit better. Also the BFG he is holding, although ridiculous in size and execution, does impress.

Sadly, I will not be in attendance this year to view the madness but I’m sure you can follow any of the other big toy news sites and get plenty of dirt on what’s coming in 2011. Smell ya later!